Years ago I came across this quote, it clearly stated what I was already doing and what made our practice so stable. 

"Practice with love and compassion, always putting the patient first.  That is the secret of success in chiropractic.  You won't find it in weekend seminars on how to pad your bills, how to get pateints to come back for unnecessary adjustments, how to cut corners and render an inferior adjustment just because most patients don't know any better, how to charge for useless procedures or how to rip off the insurance companies.  All that is needed is to love your patients, love chiropractic and the principles and philosophy that made our profession great and the people will come." (author unknown)